Joseph Fumo:  Business Writing Consultant     |     home
Business Proposals   |   Extremely Important Projects   |   Technical Writing   |   Odds & Ends   |   Humorous Fiction   |   Wine Reviews
    Technical writing doesn't have to be stuffy.  As a freelance technical writer, I offer these examples from my archives...

   Do your pneumatic actuator a favor.  Introduce it to electronic control.  Once it flirts with improved accuracy, it'll never be the same.

    Nuts and bolts may appear lifeless, but they're just itching for the chance to break loose.  They are particularly restless when it comes to industrial environments.  If they are not held in place with required torque, nuts and bolts will struggle free like Houdini in a straitjacket. 

    As phrases go, "refined risk classification" is a sleeping giant. On the surface, it would bore most people to tears. But if they realized how it affects their health insurance coverage and premium, they'd probably have some pretty strong opinions.
Technical Writing
My approach to technical writing is simple. Grab the reader's attention in a surprising way and never stray from the core message. Just like everyone else, readers of technical trade publications are pressed for time and my precious article is competing for their attention. In the small window I'm given, I have to keep their eyeballs from straying and give them useful information so they can get promoted, make huge amounts of money and contribute to world peace. Or maybe just be more productive. Who knows?
Sales & Marketing - Freelance Technical Writing
Johnson Controls
Business proposals, sales support manuals, white papers and case studies
Briggs & Stratton
18 brochures describing a lawn mower engine line
GE Healthcare
Contrast Research package brochure, and five MRI software package summaries for doctors
Kinetic Co.
Describing a family of three companies that produce industrial cutting tools
Waukesha Engine
Sales literature for octane-rating test equipment
Johnson Controls
New corporate strategy to help companies phase out CFC and HCFC refrigerants

Product Application Features - Freelance Technical Writing
Dresser Industries
Bulldozers, crawlers, etc.
Snap-on Tools
Hand tools and tool-storage systems
Appleton Papers
Recycled paper products
Rexnord
Plastic conveyor belts
Johnson Controls
Indoor environmental control systems
Brady Corporation
Industrial marking systems
Falk Corporation
Predictive gear maintenance
Pick Heaters
Industrial heating systems

Media Information Kits - Freelance Technical Writing
Regal Ware
New water purification product
Snap-on Tools
New combination wrench and oscilloscope
American Society of Neuroradiology
Summaries of key research findings

I almost forgot...
ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers, Inc.): Edited industry guideline for specifying direct digital control systems. As a freelance technical writer, it doesn't get any better than this.