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Here's one way to grab the reader's attention with a case study...
There's more to a business form than rows and columns and boxes. Much more. A properly designed form can, and should, do double duty as a marketing tool for a company.
Eye-catching forms that incorporate generous splashes of color and artwork can improve the customer's perception of that company. In fact, a form may be a customer's only contact with a company. So why not give the customer something to remember - besides the amount due?
Case Studies
As a freelance technical writer, I developed these marketing pieces for use by a large manufacturer's sales force...
State University System of Florida: How Johnson Controls is saving energy to finance much needed mechanical system improvements for the University of Florida, Florida State University, Florida International University and Florida Gulf Coast University.
Honolulu International Airport: Tying the central Flight Information Display System for arriving and departing flights to an energy management system. Lights and air conditioning are now activated in gate and baggage claim areas only as needed.
California EPA: Johnson Controls technology is ensuring energy efficiency, indoor air quality and building security for the new 25-story headquarters of the California Environmental Protection Agency in Sacramento.
Organichem Corporation: Johnson Controls helped this contract manufacturer of bulk active pharmaceutical ingredients achieve FDA validation for a major plant expansion in Rensselaer, NY, and also enhanced security at the 23-acre campus.
Ashland University: A package of energy improvements for this private Ohio university, including new lighting, heating and air conditioning systems to reduce operating costs.
Frederick Community College: Installation of an energy management system, security control system and digital telecommunications system for this Maryland college — all using the same fiber optic network.
Setex: Construction management of a 48,000 sq. ft. welding facility at an automotive seating plant in Ohio. The project also included relocating welding cells from the existing plant to the new building.
Commercial Real Estate Market: Two dozen case studies illustrating how Johnson Controls has improved the bottom line for hotels, office buildings and telecommunications facilities.
Product Application Features - Freelance Technical Writing
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Dresser Industries
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Bulldozers, crawlers, etc.
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Snap-on Tools
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Hand tools and tool-storage systems
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Appleton Papers
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Recycled paper products
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Rexnord
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Plastic conveyor belts
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Johnson Controls
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Indoor environmental control systems
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W.H. Brady
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Industrial marking systems
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Falk Corporation
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Predictive gear maintenance
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Pick Heaters
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Industrial heating systems
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